Your Product Margin Is Probably 66%, Not 75%.


Most DTC founders think their margin problem lives in marketing. It doesn't. It lives three lines above it, in the product cost line nobody stress tests.

This free calculator benchmarks your DTC unit economics, product, gross, contribution and net margin, against the ranges founders in DTC fashion, footwear and beauty are actually hitting right now.

Plug in your own numbers. Takes about ten minutes.

It also shows you what those same margins do to you the moment you step into Wholesale.

Get The Free DTC Margin Calculator

The same calculator used inside 8-figure DTC brands to stress-test their unit economics.

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    Based on the CFO models used inside 8-figure DTC fashion, footwear, beauty, and apparel brands.